My expertise covers technical SEO in the broadest sense. You can rely on me for technical SEO audits, website migrations, crawl budget optimisation, loading speed and Core Web Vitals, and more. Of course, without good content, you are nothing with technical SEO. I also help my clients with their SEO content strategy.
I also offer web analytics (Google Analytics and alternatives) and dashboarding as a service.
My expertise
Technical SEO
Analytics & dashboarding
Website migrations
Enterprise SEO
SEO content strategy
Keyword research
Not my expertise
Copywriting
Linkbuilding
SEA / Paid media
I supervise copywriters, but do not do copywriting myself. My SEO content process essentially consists of keyword research and a content briefing format. For each page we create (or adapt), I draft an outline – possibly with mockups. Such a content outline will define e.g. the title, subtitles, sub-questions, structure. But the effective copy is created in collaboration with an (internal) product expert and the copywriter.
Linkbuilding is very time-intensive and is a profession in its own right. I don’t offer this, but I outsource it to specialised partners. I do direct them based on the SEO strategy.
One of my strengths is my focus on SEO only. This is why I do not offer PPC (SEA) or advertising services. For these, I can recommend Louis Van Belle, Tijs Van Autreyve or Xaveer Rumbaut.